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Status update: Facebook Live has changed the rules of the game.

While social media has always offered users the chance to become more engaged with the brands and celebrities they love — and become more loyal to them as a result — Facebook Live now makes it possible for fans to stop whatever they’re doing and experience engagement with their favorite brands on a whole new level.

But first, let’s take a step back and look at the social media landscape. While Snapchat and Instagram Stories offer users a glimpse into raw, behind-the-scenes action, the shots shared on those platforms are usually short clips as opposed to long-form content.

Enter Facebook Live, which gives publishers, celebrities, retailers, and basically everyone, a medium to share valuable content in real time.

You might be wondering how Facebook Live differs from Periscope, which is another live video streaming app. (Shout-out to Periscope for being among the first to offer this live broadcasting capability to brands, media, and celebrities.)

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Often, it can seem like Black Friday Cyber Monday social media advice is, well, a little vague. Start a hashtag, tweet about your biggest sales—not exactly groundbreaking.

That’s why I’m going to break down five BFCM social media campaign ideas you can steal and implement yourself to generate some actual money this holiday season.

 

In 2016, we found that Black Friday generated 3.6x more orders than the average day in November. Cyber Monday wasn’t far behind, generating 3.1x more orders than the average day in November.

According to Adobe, Cyber Monday 2016 was the largest online sales day in history with $3.39 billion spent online in a single day, a 10.2% increase year-over-year.

Here’s how you can grab a slice of that pie for yourself this year using social media.

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The concept of drop shipping is not new, but has found itself in the midst of a growth curve fueled by Internet commerce. As a quick review, drop shipping is a process used by a manufacturer, or authorized wholesale distributor, to ship your single item orders directly to your customers. As a retailer, you will put the product pictures on your site at retail pricing and wait for an order. Once you receive an order, you will email or call the drop ship supplier with the customer’s order information, and the drop ship supplier will in turn ship the product directly to your customer. It is not just for small businesses. In fact, many larger catalog distributors make value-adding use of drop shipping.

What is Blind Drop Shipping ?

If you are not familiar with the terms blind drop shipping, blind shipping, or private label shipping, then you are about to learn an important business secret that many online businesses leverage today. Blind drop shipping is having merchandise shipped from a wholesale supplier with the retailer’s return address marked on the package.

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