Status update: Facebook Live has changed the rules of the game.
While social media has always offered users the chance to become more engaged with the brands and celebrities they love — and become more loyal to them as a result — Facebook Live now makes it possible for fans to stop whatever they’re doing and experience engagement with their favorite brands on a whole new level.
But first, let’s take a step back and look at the social media landscape. While Snapchat and Instagram Stories offer users a glimpse into raw, behind-the-scenes action, the shots shared on those platforms are usually short clips as opposed to long-form content.
Enter Facebook Live, which gives publishers, celebrities, retailers, and basically everyone, a medium to share valuable content in real time.
You might be wondering how Facebook Live differs from Periscope, which is another live video streaming app. (Shout-out to Periscope for being among the first to offer this live broadcasting capability to brands, media, and celebrities.)